http://amy-neale.squarespace.com/new-gallery daily 0.75 2020-01-16 https://images.squarespace-cdn.com/content/v1/550a3635e4b0e1de27f1c7e6/1579190054965-KAOGZP1NVH1YINWK2W2O/image-asset.png Copywriting - WWFCU Branding I came to WWFCU as its first on-staff marketing person. I was tasked with creating a brand from relative scratch. I started with a series of 11 product brochures for our lobby. https://images.squarespace-cdn.com/content/v1/550a3635e4b0e1de27f1c7e6/1579190054965-KAOGZP1NVH1YINWK2W2O/image-asset.png Copywriting - WWFCU Branding I came to WWFCU as its first on-staff marketing person. I was tasked with creating a brand from relative scratch. I started with a series of 11 product brochures for our lobby. https://images.squarespace-cdn.com/content/v1/550a3635e4b0e1de27f1c7e6/1579189942571-3H8OM4QJ8CETPIPZY5U9/image-asset.png Copywriting - Your Dreams Start Here Campaign We worked with Comcast Spotlight on two commercials. These were support marketing materials to illustrate how a credit union is more than just products and services. https://images.squarespace-cdn.com/content/v1/550a3635e4b0e1de27f1c7e6/1428283869550-39B2LL1MHTV440FOQNU4/image-asset.jpeg Copywriting - Calcite Credit Union - You're Family Campaign Calcite Credit Union had opened a new branch in an area with stiff competition. They needed a campaign that gave them an instant identity in the community. I concepted and wrote the campaign, working closely with the designer to get the best images and layout to go with the concept.     https://images.squarespace-cdn.com/content/v1/550a3635e4b0e1de27f1c7e6/1579189855309-QYCT5IU13VD1WXQ8AEN3/image-asset.png Copywriting I was WWFCU’s first on-staff marketing person. I was tasked with creating a brand from relative scratch. I started with a set of 11 brochures for our lobby. https://images.squarespace-cdn.com/content/v1/550a3635e4b0e1de27f1c7e6/1428283992769-TWVREI4UOYO98797NO52/image-asset.jpeg Copywriting - CU Solutions Group Postcard Campaign Our company had just been renamed and we had to establish a brand and highlight our strengths in a yearlong campaign. I worked with the designer to come up with the concept and I wrote the copy to go with it.     https://images.squarespace-cdn.com/content/v1/550a3635e4b0e1de27f1c7e6/1428284171922-LX170EJIK4CW7KUKHEB5/image-asset.jpeg Copywriting - CU Village Postcard Campaign Two companies had just merged and we needed to inform clients of the change and how services had expanded. I collaborated with the designer to create the fun and visual concept and then I supplied the copywriting.     http://amy-neale.squarespace.com/radio daily 0.75 2020-01-15 https://images.squarespace-cdn.com/content/v1/550a3635e4b0e1de27f1c7e6/1428274997284-OL5YA6CXGP0YGM8TLND5/radio.jpg Radio http://amy-neale.squarespace.com/video-gallery daily 0.75 2020-01-15 https://images.squarespace-cdn.com/content/v1/550a3635e4b0e1de27f1c7e6/1428275151063-BOL24S7SGH189H07Z423/video.jpg Video https://images.squarespace-cdn.com/content/v1/550a3635e4b0e1de27f1c7e6/1579049430230-0P1L6YYSMWFFH3R53HUY/image-asset.jpeg Video - Dreams Start Here Auto At WWFCU, we did a campaign via Comcast Spotlight. I scripted, storyboarded, cast and help produce/direct two videos for the campaign. This one is about auto loans. https://images.squarespace-cdn.com/content/v1/550a3635e4b0e1de27f1c7e6/1428270762152-V9H1QFXYKDZ57R53NP7M/image-asset.jpeg Video - The Superhero Way - HRN Performance Solutions Wrote and produced this product promo video to illustrate the benefits of working with Performance Pro. https://images.squarespace-cdn.com/content/v1/550a3635e4b0e1de27f1c7e6/1579049229645-3NGBG740XHX692CB9WKD/image-asset.jpeg Video - Dreams Start Here Home At WWFCU, we did a campaign via Comcast Spotlight. I scripted, storyboarded, cast and help produce/direct two videos for the campaign. This one is about mortgages. https://images.squarespace-cdn.com/content/v1/550a3635e4b0e1de27f1c7e6/1579050166688-C8UZ2P2UHM1HBJOBPZEB/image-asset.jpeg Video - How to Boost Credit Score I wrote and created this video to help WWFCU members boost their credit scores. https://images.squarespace-cdn.com/content/v1/550a3635e4b0e1de27f1c7e6/1428270803263-Q8TOFOT9I0HRL1T8QE7D/image-asset.jpeg Video - Dream vs. Reality - HRN Performance Solutions A fun client video that shows the difference Performance Pro can make to your staff. I wrote, storyboarded and produced the three videos. https://images.squarespace-cdn.com/content/v1/550a3635e4b0e1de27f1c7e6/1428270882463-SD9EVLPDVNAKOML8Z5XN/image-asset.jpeg Video - Banks vs. Credit Unions, Coca-Cola Family FCU Wrote, storyboarded and produced this video for Coca-Cola Family Federal Credit Union to show potential members the difference between banks and credit unions. https://images.squarespace-cdn.com/content/v1/550a3635e4b0e1de27f1c7e6/1428270987335-LUXP2F9CGBZ3R5VE7ILP/image-asset.jpeg Video - CU Link - Credit Union Loans Credit union awareness video for CU Link, a cooperative advertising program. I concepted, wrote, storyboarded and produced this video. https://images.squarespace-cdn.com/content/v1/550a3635e4b0e1de27f1c7e6/1428271196919-4FYHKDKOMI143LN0L3RR/image-asset.jpeg Video - Responsive Design from CU Solutions Group Company promotional video spotlighting CU Solutions Group's responsive design services. I concepted, wrote and produced the video. https://images.squarespace-cdn.com/content/v1/550a3635e4b0e1de27f1c7e6/1428271286763-G0V1KWNBMT4XGM1PU5NL/image-asset.jpeg Video - TruNorth Federal Credit Union - Putting Your Financial Goals First Commercial for TruNorth Federal Credit Union - I wrote and produced the spot. http://amy-neale.squarespace.com/blogs daily 0.75 2022-12-22 http://amy-neale.squarespace.com/blogs/2015/4/5/dive-in-to-mobile-at-your-credit-union monthly 0.5 2015-04-06 https://images.squarespace-cdn.com/content/v1/550a3635e4b0e1de27f1c7e6/1428284907320-TCVLG6ENKKWME52PJ33U/image-asset.jpeg Blogs - Dive in to Mobile at Your Credit Union http://amy-neale.squarespace.com/blogs/2015/4/5/why-now-is-the-time-to-market-your-credit-unions-mobile-and-online-services monthly 0.5 2015-04-06 https://images.squarespace-cdn.com/content/v1/550a3635e4b0e1de27f1c7e6/1428285581442-E2J2963HHURV1JG0MFA6/image-asset.jpeg Blogs - Why Now is the Time to Market Your Credit Union’s Mobile and Online Services http://amy-neale.squarespace.com/blogs/2015/4/5/the-real-roi-of-credit-union-social-media monthly 0.5 2015-04-06 https://images.squarespace-cdn.com/content/v1/550a3635e4b0e1de27f1c7e6/1428285447879-6O9MV116204POFXS1OUU/image-asset.jpeg Blogs - The "Real" ROI of Credit Union Social Media https://images.squarespace-cdn.com/content/v1/550a3635e4b0e1de27f1c7e6/1428285358254-OU6N3WHFZ2RJJCOAVBXK/image-asset.jpeg Blogs - The "Real" ROI of Credit Union Social Media http://amy-neale.squarespace.com/blogs/2020/1/14/top-holiday-prep-tips monthly 0.5 2020-01-15 https://images.squarespace-cdn.com/content/v1/550a3635e4b0e1de27f1c7e6/1579048541729-LN0F93RM8TEFSN2V4EBU/image-asset.jpeg Blogs - Top Holiday Prep Tips http://amy-neale.squarespace.com/blogs/2020/1/14/telematics-can-help-reduce-accidents-and-improve-fleet-efficiency monthly 0.5 2020-01-15 https://images.squarespace-cdn.com/content/v1/550a3635e4b0e1de27f1c7e6/1579048799818-3LYDMHCVBU3GCKED7BYF/image-asset.jpeg Blogs - Telematics Can Help Reduce Accidents and Improve Fleet Efficiency http://amy-neale.squarespace.com/blogs/2020/1/14/understanding-your-credit-report monthly 0.5 2020-01-15 https://images.squarespace-cdn.com/content/v1/550a3635e4b0e1de27f1c7e6/1579049039335-QLKOQDW6LGHMCKGC5HJF/image-asset.jpeg Blogs - Understanding Your Credit Report http://amy-neale.squarespace.com/social-media daily 0.75 2020-01-15 https://images.squarespace-cdn.com/content/v1/550a3635e4b0e1de27f1c7e6/1579047720029-ZPOVJMIFLMGL4XHR2EU7/Screen+Shot+2020-01-14+at+7.21.21+PM.png Social Media https://images.squarespace-cdn.com/content/v1/550a3635e4b0e1de27f1c7e6/1579047720029-ZPOVJMIFLMGL4XHR2EU7/Screen+Shot+2020-01-14+at+7.21.21+PM.png Social Media https://images.squarespace-cdn.com/content/v1/550a3635e4b0e1de27f1c7e6/1579047711361-01IY6LCJ8XT2287F0AFP/Screen+Shot+2020-01-14+at+7.19.02+PM.png Social Media https://images.squarespace-cdn.com/content/v1/550a3635e4b0e1de27f1c7e6/1579047715327-7IO6L7X45LGO8SVXAHYI/Screen+Shot+2020-01-14+at+7.18.32+PM.png Social Media https://images.squarespace-cdn.com/content/v1/550a3635e4b0e1de27f1c7e6/1579047735513-P2DP2BT0YCB3HUJ67ICF/Screen+Shot+2020-01-14+at+7.17.29+PM.png Social Media https://images.squarespace-cdn.com/content/v1/550a3635e4b0e1de27f1c7e6/1579047731259-H0PYY43A4LPB0EK29S9H/Screen+Shot+2020-01-14+at+7.13.34+PM.png Social Media https://images.squarespace-cdn.com/content/v1/550a3635e4b0e1de27f1c7e6/1579047818773-JQEUPSC3YYR4HYQTMGKN/Screen+Shot+2020-01-14+at+7.23.26+PM.png Social Media http://amy-neale.squarespace.com/contact-1 daily 0.75 2015-04-05 http://amy-neale.squarespace.com/home daily 1.0 2016-12-21 https://images.squarespace-cdn.com/content/v1/550a3635e4b0e1de27f1c7e6/1486578130749-TWGLMFA2JP3NZ5KLW083/typewriter2.png Welcome http://amy-neale.squarespace.com/contact daily 0.75 2020-01-15 https://images.squarespace-cdn.com/content/v1/550a3635e4b0e1de27f1c7e6/1428286793944-2MMFGSD4BRC9C1LAGC7U/contact.png Contact Amy http://amy-neale.squarespace.com/about daily 0.75 2020-10-03 https://images.squarespace-cdn.com/content/v1/550a3635e4b0e1de27f1c7e6/1428254798962-YXE6HJIX4VNPX1S8K6MB/book.jpg About http://amy-neale.squarespace.com/about-1 daily 0.75 2015-04-05 http://amy-neale.squarespace.com/other-writing daily 0.75 2017-02-08 https://images.squarespace-cdn.com/content/v1/550a3635e4b0e1de27f1c7e6/1486576754561-C0IX0GS38MT42D92RYU7/image-asset.jpeg OTHER WRITING Research article on what it means to be a female leader in STEM. https://images.squarespace-cdn.com/content/v1/550a3635e4b0e1de27f1c7e6/1486576635554-1KP4J9DALRNGUKTDZRXL/media+kit.jpg OTHER WRITING Media kit for national summit AWIS held in Chicago. https://images.squarespace-cdn.com/content/v1/550a3635e4b0e1de27f1c7e6/1486576682110-LS56H6XBQOBD1DNJCUF1/recruiters+article.jpg OTHER WRITING In-depth article on job seekers and social media. https://images.squarespace-cdn.com/content/v1/550a3635e4b0e1de27f1c7e6/1486574327147-I30W4U0XGEAOME8K99IK/trends+mobile+member.jpg OTHER WRITING Authored white paper on mobile trends and credit union members.