Amy Neale

9109 Mayflower Drive • Plymouth, MI 48170 • a_neale@icloud.com
734.664.8969

Career Focus

Communications, marketing and/or public relations management responsibilities with a dynamic organization or company where I can make a positive contribution. Most of my career has been centered on nonprofit organizations, financial services, health communications and human resource- and education-related content.

About Me

I’m a high energy, creative and unflappable marketing and communications expert with over 20 years of experience. I’m well-versed in video/radio scripting, copyediting, copywriting,
branding, content strategy, marketing campaigns, email, social media strategy/execution and public relations. Much of my career has been focused on financial, health and nonprofit content.

Professional Experience

Marketing Director, 2018 to 2020
Wayne Westland Federal Credit Union – Westland, MI

● Established marketing department
● Built brand and voice from scratch
● Developed and executed content strategy and calendar
● Wrote and managed e-newsletter, weekly blog and emails
● Created videos and infographics
● Planned and executed daily posts to Facebook, Instagram, Twitter, Facebook, LinkedIn and YouTube
● Represented credit union at public and chamber events
● Increased Facebook and LinkedIn likes/followers by more than 100%
● Established Instagram and Pinterest profiles and grew them to 164 and 43 followers, respectively

Marketing & Communications Specialist, 2017 to 2018
Amerisure Insurance – Farmington, MI

● Led inter-department communication plans and projects through development and execution, ensuring alignment with customer’s needs and company strategy
● Wrote original communication pieces, and coordinated the development and production of newsletters, brochures, advertisements and other communications via a variety of media
● Managed public relations including developing and cultivating relationships with journalists, created press releases and media kits and served as key contact for media inquiries
● Worked with vendors within an assigned budget to develop content and ensure timely delivery
● Managed interns to edit and cultivate their blog articles

Digital Marketing Manager, August 2016 to Present
RepairClinic.com – Canton, MI

● Developed and maintained content calendar
● Wrote and executed bi-weekly email campaigns
● Cultivated and responded to media inquiries
● Created and managed digital marketing and SEO
● Established Instagram profile
● Executed daily social media posts to Facebook, Instagram and Twitter
● Increased Facebook likes by 55%
● Increased Instagram followers by 38%
● Boosted Twitter likes by 18%
● Doubled email volume

Director of Communications, 2015 to 2016
Association for Women in Science

● Conducted communications content audit
● Collaborated with CEO and board to develop and execute communications plan
● Was managing editor for quarterly magazine
● Wrote magazine articles and event materials
● Managed global volunteer writers to edit and improve magazine articles
● Collaborated with designer on magazine and ads
● Oversaw social media and website content
● Supported team at national events including media outreach and speaker relations
● Cultivated media relationships by distributing press releases and media kits
● Produced weekly emails and monthly e-newsletter
● Created and conducted member satisfaction surveys
● Grew Facebook followers by 150%
● Performed thorough communications audit
● Initiated comprehensive social media and communications strategies
● Extensively expanded PR efforts during national summits

Content Marketing Manager, 2008 to 2015
CU Solutions Group (Michigan Credit Union League) - Livonia, MI

● Collaborated with creative director, art directors, graphic designers and video team to develop marketing content
● Wrote copy for emails, blog, video, radio, print, e-newsletters, websites, SEO, podcasts, whitepapers, case studies, business correspondence and more
● Worked in CRMs and CMSs
● Started social media presence from scratch
● Developed social media, public relations and content plans
● Managed marketing team and vendors
● Supervised staff writers
● Worked with internal and external clients
● Wrote content and managed programs for SaaS division
● Created content for both B2B and B2C audiences
● Concepted, wrote and collaborated on company website and microsite.
● Created company’s first corporate brand guidelines and did the same for external clients.
● Collaborated on projects that won company 19 marketing and design awards since 2008.

Editor and Web Content Manager- Freelance, 2003 to 2008
Southwest Solutions - Detroit, MI

● Wrote and edited donor and employee newsletters
● Wrote and edited copy for their website
● Updated website using a content management system
● Helped create marketing materials for donor events

Public Relations Manager, 2005-2006
Virginia State Police Association - Richmond, VA

● Wrote, edited, designed and re-imagined layout for organization’s bi-annual Trooper Magazine
● Created and wrote quarterly newsletter for association’s members
● Redesigned and redeveloped newsletter to better meet members’ needs
● Created and updated website content weekly, including online store
● Wrote press releases and maintained media and outreach contacts

Writer/Producer - Freelance, 2004-2005
Metro Communications - Hampton, VA

● Wrote and produced commercial and industrial videos
● Set dresser for music video
● Wrote copy for interactive recruiting DVD for ROTC
● Clients included Army ROTC, the Virginia Air & Space Center and other tourist destinations in the region

Writer- Freelance, 2001 – 2004
The Detroit News, Wayne County Bureau - Dearborn, MI

● Produced, researched and authored weekly articles for the Classroom segment of the Metro section
● Interviewed teachers, students and parents for articles
● Topics included parental involvement, school bullying, student diversity and the arts

Communications Specialist, 2000 – 2002
The American Red Cross - Detroit, MI

● Provided and coordinated communication support components to enhance blood donor recruitment
● Created and wrote monthly newsletters, press releases, brochures and various correspondence
● Organized special events for donors, board members and supporters
● Developed and designed blood donor campaign collateral and website content including a targeted campaign that doubled blood donations in the African American community
● Maintained relationships with donors, media and sponsors
● Crafted press releases and grew media relations
● Wrote speeches for executive director
● Oversaw volunteers when needed
● Co-chaired the Diversity Committee

TV Producer, 1997 – 1999
The Health Network - Orlando, FL

● Assisted in launching network and several new programs
● Wrote and line produced live one-hour health-related television programs
● Created and assisted in shooting field stories, interviewed doctors and patients for stories and created copy for talent and promotions
● Worked with editors and graphics on in-house packages
● Collaborated with publicity and public relation firms to book guests
● Helped with casting program hosts.

Education and Skills

Bachelor of Fine Arts, Communications - Emerson College, Boston, MA
Associates Degree, Business - Orlando College, Orlando, FL - Magna cum laude

Computer Skills

Microsoft Office • Content Management Systems • Constant Contact • SurveyMonkey • HootSuite • Google Analytics • PC and Macintosh Systems • Basic HTML

Awards

Credit Union National Association – 2010, 2012, 2013 & 2015 Diamond Awards; 2012 Pro Awards
Marketing Association of Credit Unions – 2012 and 2013
American Graphic Design Awards – 2008, 2009, 2010, 2012 and 2013

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