I came to WWFCU as its first on-staff marketing person. I was tasked with creating a brand from relative scratch. I started with a series of 11 product brochures for our lobby.

We worked with Comcast Spotlight on two commercials. These were support marketing materials to illustrate how a credit union is more than just products and services.

Calcite Credit Union had opened a new branch in an area with stiff competition. They needed a campaign that gave them an instant identity in the community. I concepted and wrote the campaign, working closely with the designer to get the best images and layout to go with the concept.

Our company had just been renamed and we had to establish a brand and highlight our strengths in a yearlong campaign. I worked with the designer to come up with the concept and I wrote the copy to go with it.

Two companies had just merged and we needed to inform clients of the change and how services had expanded. I collaborated with the designer to create the fun and visual concept and then I supplied the copywriting.